Make changes in behaviour possible
So that an individual adopts enduring new behaviour, the company must not only give them the ability to do things differently but must also encourage their commitment to do so.
If ‘enable’ and ‘create interest’ improve the adjustment to structure (organisation, IS, processes, procedures, tools… goal definition, assessment measures, pay systems…), ‘develop knowledge’ and ‘arouse interest’ require direct action among the men and women in the company.
Key factors in lasting behaviour change
To reconcile ‘Knowledge’ and ‘Desire’ forms the scope of KeaPrime’s priority action for developing the enduring ability of men and women to change their company.